Many of my clients have wonderful testimonials from their customers. These are great tools for marketing purposes, and they should be displayed proudly on their websites!
Many other clients follow a philosophy, and there are many wonderful quotes from influential people that they would like to display on their site as well.
Typically, testimonials and quotes are handled by listing them on a page together, so that visitors to a website can scroll down a list and read them. This is fine for some applications, but not for all. The reason is simple: the testimonials or quotes may not have relevance, or meaning, if listed on a page. Don’t get me wrong, I do believe that in many cases, listing testimonials or quotes on a page is important. But there are many cases when we can make the testimonials or quotes more powerful and meaningful if we put them in the right spot: right where your web visitor is.
So how can you do this? I will give you a few examples:
Montessori School of Redding
The Montessori School of Redding follows the philosophy of Maria Montessori, who was prolific with her quotes! Instead of listing a page of quotes, we decided to put one quote at a time in the header of her site! And the wonderful thing about this, is that they are not hard coded in, but instead, random. So if you browse to a page, you will see another quote, and if you go back to the page you were just on, you will see another quote. This lets the visitor to the site view many quotes while on the site, and they are used as a “base” of the site to uphold the entire site, as opposed to being a “thing” that people need to search out. These quotes are central to the entire way students are taught there, and they are central to each page of the Montessori website. This was done using Quotes Collection plugin on the Montessori’s WordPress website.
Banquets at Italian Center
Many people choose the Italian Center of Stamford to host their wedding, corporate meeting, picnic, or other special event. They have so many testimonials from clients that they wished to display on their site. In keeping with this same theme, what we did was add all of the quotes into the back end of their WordPress website. Next, we categorized each by type of event.
On each event page, as the visitor is browsing the site, they will see random, fading testimonials from customers who had that type of event at the Italian Center. The quote is directly related to the type of event page that the website visitor is on. This makes the quote relevant and meaningful.
Do you have quotes or testimonials that you would like to display on your website? Contact TechCare, LLC today so we can display your great content on your site now.