Measure or "Grade" Your Website's Performance
After you go through all of the trouble to set up your website, you should measure how it is performing. There are many ways to measure performance.
Look at the Website Traffic Data
Using standard tools like Google Analytics and Google Search Console we can measure a lot of information.
Another way to measure your website is to look at the traffic coming to your website. How are people arriving? When they arrive, what do they do? Are the right people arriving? Is google letting the world know about your website? These are a FEW of the questions you should think about.
Google Search Console Setup
Google Search Console (formerly Webmaster Tools) is a beloved tool here at TechCare. This tool tell us what keywords were used to find your website, what position your website appears for certain key words, how many times your listing was clicked on, what your CTR or Click Through Rate is, and how many times your website was returned for these key words. This information is very valuable and powerful. For example, we can look at a phrase where your website is returned position 1 or 2 but your CTR is low. With this information, we can work on improving your CTR on a particular page for a particular keyword phrase!
TechCare sets these accounts up when we set up a new website
and "hook" them up with your website. We can help you analyze this data to made good decisions that should make a difference in your lead generation.