What Directory Listings & Citations Are
Your business has directory listings & citations on the Internet whether you put them there or not.
A "citation" is a listing of your company with NAP (Name, Address Phone) or NTA (Name, Telephone, Address) only.
A "directory listing" will include other information such as email address, website address, photos, services you offer, etc. These are built automatically and if you have moved over the years, or put in your information differently to a few places, your erroneous or outdated information is propagated throughout the Internet without your input.
Examples of Citations and Directory Listings:
Many of these listings may have partial or incorrect information. Google uses this information to index your website, so it is important to correct any errors.
Automatically updating Citations and Directories with an "Aggregator"
Some directories are updated only through automatic, paid services on an annual basis. You cannot manually update these yourself.
With the platform we use, we are able to submit to the top four aggregators: Axciom, Factual, Infogroup and Neustar. When you submit your company information to an aggregator, the aggregator keeps your information "fresh" and indicates that the data is fresh to those entities looking at it. After the year is over, you can choose to continue to pay for this service or you can let it go. If you don't pay for the service any more, the data does not go back to the incorrect information, but instead is marked as "stale" so it is not as trustworthy as "fresh" data.
Gaining Control Over Your GMB Listing
Having control of your GMB (Google My Business) is one of the most important things you can do for your online presence. TechCare can help you with this list.