Stay Top of Mind with Email Marketing!
Sending emails to your constituents can be an effective way to get your message out and stay top of mind! This type of "push marketing" is different than "pull". Instead of waiting for people to visit your website (pull), you are pushing the content by sending it out to where your constituents are.
Develop an Email Template to Encourage Readership and Click Throughs
Developing a beautiful template or two is really important for branding, getting people to actually read your email you have worked so hard on, and also to promote your click through rate.
If people feel emotionally happy and pleased when opening your email, they will be more likely to read through the email to see what information you have to give them. Too much text crowding the page will more than likely cause recipients to delete your email without reading it. Using white space, beautiful images or illustrations, colors, unique fonts and nice big beautiful buttons all helps with a beautiful template.
Giving the users a few great sub headings, then a few lines of compelling text with buttons to read the full article is an effective strategy that we can help you put together.