Setting up your pages properly so you have optimized them for search (SEO) is something that TechCare takes seriously. There are many aspects to setting up your WordPress site with great SEO, and here is a sampling of considerations (there are plenty of other things to do properly as well such as Local SEO, Correcting Directories and Citations, etc)
Where does google get the title and the description?
If you don't specifically tell google what to put here, google will guess. Most of the time this is not a good choice. You want your page title and description to be interesting and exciting so that people are more likely to click on YOUR listing, increasing what is known as your Click Through Rate (CTR).
The title and description also should be a certain length - not too short and definitely not to long or it will be cut off. Google has a specific number of characters it is not up to you. You want to use your key words in your titles and descriptions as well, and this is why we require keyword research to come up with good titles and descriptions.
On-Page Content Optimization
While we are optimizing the titles and the meta description, we will also optimize the content on each page. We will read through your content and add your key words where google is looking for them. There are definite places where you should be putting your keywords not only for Google but also for visitors.
Creating an XML Site Map
A standard file should be created on your website, called an XML site map. This file tells google how to read your website and what is important on your website. Once we create this file, we also submit this file to google so google knows the name of this file and will research the links within the file. It is kind of like if visitor to a museum and receives a map of the museum so they know where to find things.